THE ASK:

Bunhead Bakes is a South London-based bakery that makes sourdough buns inspired by Palestinian flavours, in need of branding ahead of opening their first brick-and-mortar.  The ask was to clean up the existing hand-doodled logo, introduce a text-only logo, refine the colour palette, assign fonts, and create two illustrations for merchandise.

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THE SOLUTION:

As Bunhead Bakes was already iconic locally, I felt it was important to keep

the existing logo, but refine and clean it up so it could be used in more

versatile environments.

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THE OUTCOME:

The choice of typeface on the typographic logo intends to carry the same energy that the illustrative logo had-fun, playful, and lighthearted. The client had asked for the Palestinian flag colours to be featured in the branding, so kept the primary brand colour red (two tones for versatility) and introduced a secondary colour palette of stone, green, and black for use online and on merch.