A Dog Person is a dog supplement designed to fil nutritional gaps in a dog's diet and support their overall well-being with 100% natural ingredients. The ask was to come up with the visual identity of A Dog person inclusive of a logo and a full brand kit.

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THE SOLUTION:

Initial research involved conducting a competitive analysis to identify the styles employed by competitors and determine how to differentiate from them. Developing a unique system was essential to capture the attention of potential customers. Being a dog person is characterised by a genuine love for dogs. This essence was captured using warm and engaging colours, and also by adding an illustrative element that made the brand feel more personable. As this was a nutrition brand, the brand needed to win over the customer's trust, and this was done consciously with the choices of colour palettes and fonts.

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THE OUTCOME:

The final outcome was a branding kit that was able to sit cohesively amongst the already existing dog care product industry, but most importantly - stand out, attract customers,  and gain their trust. This initiative laid the foundation for future designs across both physical and digital spaces, including ad campaigns, landing pages, and future product expansions