For this project, I crafted a brand identity bursting with tail-wagging personality and heartfelt meaning. At the brand owner's request, we memorialised their late Doberman, Teddy, whose spirit inspired a series of playful illustrations that run throughout the identity.

From a vibrant logo and fun, dog-like energy in the packaging to engaging social media assets, every element reflects the brand’s commitment to transparency, quality, and genuine love for pets—building trust while delighting dog lovers and honouring Teddy’s legacy.